Grand Convention 2024
EVENT BRANDING, MARKETING, AND EXECUTION
Alpha Delta Pi celebrated their 173rd anniversary Grand Convention in Summer 2024 at the Hilton Inner Harbor in Baltimore, MD. The main role I played in this event was the creation of the logo and brand guidelines and thus the entirety of the event branding such as pre-event marketing graphic design for emails, social media, mailed pieces, and the blog, the "swag bag" merchandise, on-site cohesively branded elements in the signage, PowerPoints, and printed pieces, and other miscellaneous graphic projects along with the event.
I also captured the week-long event across our social media platforms using the Alpha Delta Pi and Grand Convention branding. This coverage can be found in ADPi's Instagram and Facebook feeds along with the "Convention 2024" and the "2024 Awards" highlights on Instagram.